In The Wall Street Journal, Michael Schrage and MIT colleague Erik Brynjolfsson describe how technology now enables all employees -- not just R&D scientists or market researchers - to test new ideas faster and cheaper than ever before.
The key? Faster experimentation for hypothesis testing. The promise? Innovation at warp speed.
Erik suggests two requirements for innovation -- a creative flash and a quantitative mindset that translates the flash into measurable and testable experiments.
Michael suggests that new electronic technologies for capturing and examining results almost immediately from small, targeted experiments lay the groundwork for innovation for companies (like Google) that are bold enough to breed a culture of experimentation.
Want to learn more? Meet and speak with Michael Schrage at the JMP Innovators' Summit in Chicago on Friday and Saturday, September 18 and 19. Michael is there both days -- opening the sessions each day, hosting a group of attendees at Friday’s dinner and moderating the closing panel session on Saturday.
Consider coming a few days early to attend the Discovery 2009 conference and learn about how people use JMP, including for measurable, testable experiments. The creative flash? Well, that’s up to you.