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May 21, 2014

Get sample chapter of Numbersense by Kaiser Fung

Regular readers of this blog know that we are big fans of Kaiser Fung, his blog Junk Charts and his books Numbers Rule Your World and Numbersense. Earlier this fall, I interviewed him about Numbersense, and we gave away copies of that book.

If you didn't get a copy of his book in that giveaway or at our Discovery Summit conference in San Antonio, you can at least get a sample of the book here, for free.

Thanks to his publisher, McGraw-Hill Professional, we can share with you Chapter 4 of Numbersense, titled "Will Personalizing Deals Save Groupon?"

In the chapter, Fung considers what constitutes success in targeting customers and explains the law of diminishing returns in email marketing. "The trick of sending more emails is a double-edged sword. While the number of false-negative errors falls, the algorithm suffers from more false alarms," Fung writes.

You can purchase the book online from McGraw-Hill Professional.