Our World Statistics Day conversations have been a great reminder of how much statistics can inform our lives. Do you have an example of how statistics has made a difference in your life? Share your story with the Community!
In the chapter, Fung considers what constitutes success in targeting customers and explains the law of diminishing returns in email marketing. "The trick of sending more emails is a double-edged sword. While the number of false-negative errors falls, the algorithm suffers from more false alarms," Fung writes.