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Zhiwu Liang, Principal Scientist, Procter & Gamble Pablo Moreno Pelaez, Group Scientist, Procter & Gamble   Car detailing is a tough job. Transforming a car from a muddy, rusty, full of pet fur box-on-wheels into a like-new clean and shiny ride takes a lot of time, specialized products and a skilled detailer. But…what does the customer really appreciate on such a detailed car cleaning and restoring job? Are shiny rims most important for satisfaction? Interior smell? A shiny waxed hood? It is critical for a car detailer business to know the answers to these questions to optimize the time spent per car, the products used, and the level of detailing needed at each point of the process. With the objective of maximizing customer satisfaction and optimizing the resources used, we designed a multi-stage customer design of experiments. We identified the key vectors of satisfaction (or failure), defined the levels for those and approached the actual customer testing in adaptive phases, augmenting the design in each of them. This poster will take you through the thinking, designs, iterations and results of this project. What makes customers come back to their car detailer? Come see the poster and find out! (view in My Videos) View more... (Highlight to read)   Speaker Transcript Zhiwu Liang Hello, everyone. I'm Zhiwu Liang statistician for Brussels Innovation Center for Procter and Gamble company I'm I'm working   For the r&d department. Hello. Pablo Moreno Pelaez Yep. So I'm Pablo Moreno Pelaez I'm working right now in Singapore in the r&d   Department for Procter and Gamble's   So we wanted to introduce to you this poster where we want to share a case study in which we wanted to figure out what makes a car detailing your grade.   So as you know, Procter and Gamble, the very famous company about job detailing for cars. No, just a joke. So we had to anonymize or what have they done. So this is the way   We wanted to share this case study, putting it in the context of a car detailing job and what we wanted to figure out here is what were the key customer satisfaction factors for which we then   Build interactive design that we then tested with some of those customers to figure out how to build the model and how to optimize   Job detailing for the car. So how do we minimize the use of some of our ingredients. How do we minimize the time we take for some of the tasks that it takes to do the job details.   So if you go to the next slide. And the first thing that we went to, to take a look. Yes.   Okay, what are the different vectors that a customer we look at when they they take the car to get detail and to get clean and shiny and go back home with a buddy.   A brand new car. What are they looking at clean attributes, they're looking at Shane attributes and they are looking at the freshness of the guy.   From a culinary view that we looked at the exterior cleaning the cleaning of the rooms are the king of the interior   The shine of the overall body, the rooms that windows and of course the overall freshness of the interior   And then we'll wanted to build this by modifying these attributes in different ways and combining the different finishes that it a potential   Car detailing job would give you wanted to estimate and be able to build the model to calculate what the overall satisfaction.   And also what the satisfaction with a cleaning and what their satisfaction with the shine.   Would be modifying those different vectors. These will allow us in the future to use the model.   To estimate. Okay, can we reduce the time that we spend on the rooms, because it's not important, or can we reduce the time that we spend on the interior or reduce the amount of products that we use for freshness. If those are not important.   So really, to then optimize how do we spend the resources on delivering the the car detailing jobs.   So in the next slide.   You can see a little bit with the faces of the study where Zhiwu Liang Yeah, so as popular as sad as the cart. The planning job company. We are very focused on the consumer satisfaction. So for this particular job.   What we have to do is identify what is the key factors which drive the consumer overall satisfaction and clean and shine satisfaction. So in order to do that we separate or our study design and   Data collection experiments industry step. First, we do the Pilar, which is designed to five different scenario. Okay, using the fire cars.   To set up the different level of each offer factors as a moment. We said, have to all of these five factor previous public described in the to level one is low and not as high.   Then we recruit the 20 consumers to evaluate all of the five cards in a different order. The main objective for this Pilar is check the methodology and track the   If the question we asked consumers consumers understand and provide the correct answer, and also define the proper range of each factor.   So after that, we go to the phase one, which is the extend our design space by seven factors. Okay. Some factors to keep, low, high level as we do the Pilar. Some extent to the low, medium, high because we think is more relevant to the consumer by including the more level in our factor.   And since we got more factor and from the customer design point of view, you will generate more   Experiments runs in our study so totally we have an it runs of the cost setting and each of the panelists. We ask them to   Evaluate still five but using the different order or different combination therefore accepted the custom design. When the consumer need to evaluate   Five out of the 90 I said him. We have to using the balance in company blog design technique and to use 120 customers, each of them evaluate five cars.   So totally this   120 customer data we collect we run the model identify what is the main effect. Okay, and what is the interaction in our model.   Then through that we three hours. Not important factor and go to the face to face to using the funnel identified the six factors and for course adding more level for some factor because we saying that low is not low enough in the faith from phase one study and middle it's not   Really matched to our consumer satisfaction. So we had some level of quality lol some factor level for the middle, high   Inserting currently design space, then   The face to design experiments his argument from the phase one.   Was that we get a different okay setting for the 90 different cars, then asked 120 consumer evaluate five in a different camp one   Through that we can remove non we can identify okay what is, what is the past.   Factor setting which have the optimal solution for the consumer satisfaction and clean and shine satisfaction. So as you can see here   We run the 3D model using our   Six factors setting.   Which each of them has played some role for the consumer satisfaction intense or cleaning as shine satisfaction.   For the overall. Clearly, we can see the cleaning ring and shine window cleaning in interior is the key driver for the overall satisfaction. So if consumers in the ring clean and window shine. Normally, either we all agree, he was satisfied for the   For our car detailing job and also we identified significant interaction.   Exterior clean and intuitive clean these two things combined together has different rate to the overall satisfaction with a clean satisfaction and the shine satisfaction model.   We identified very close, very significantly impact factors for clean   Clearly, all of the clean factor relate to the clean satisfaction and for shine also all of the shine one relate to the shine satisfaction.   But still the different perspective lighter clean his focus on the ring and shine is focused on the window. So from validating, we can have the better setting for all the car.   Relief factor which helpers to divide the new projects which achieved the best consumer satisfaction based on all of the   Factors setting. I think   Speaker Transcript Zhiwu Liang Hello, everyone. I'm Zhiwu Liang statistician for Brussels Innovation Center for Procter and Gamble company I'm I'm working   For the r&d department. Hello. Pablo Moreno Pelaez Yep. So I'm Pablo Moreno Pelaez I'm working right now in Singapore in the r&d   Department for Procter and Gamble's   So we wanted to introduce to you this poster where we want to share a case study in which we wanted to figure out what makes a car detailing your grade.   So as you know, Procter and Gamble, the very famous company about job detailing for cars. No, just a joke. So we had to anonymize or what have they done. So this is the way   We wanted to share this case study, putting it in the context of a car detailing job and what we wanted to figure out here is what were the key customer satisfaction factors for which we then   Build interactive design that we then tested with some of those customers to figure out how to build the model and how to optimize   Job detailing for the car. So how do we minimize the use of some of our ingredients. How do we minimize the time we take for some of the tasks that it takes to do the job details.   So if you go to the next slide. And the first thing that we went to, to take a look. Yes.   Okay, what are the different vectors that a customer we look at when they they take the car to get detail and to get clean and shiny and go back home with a buddy.   A brand new car. What are they looking at clean attributes, they're looking at Shane attributes and they are looking at the freshness of the guy.   From a culinary view that we looked at the exterior cleaning the cleaning of the rooms are the king of the interior   The shine of the overall body, the rooms that windows and of course the overall freshness of the interior   And then we'll wanted to build this by modifying these attributes in different ways and combining the different finishes that it a potential   Car detailing job would give you wanted to estimate and be able to build the model to calculate what the overall satisfaction.   And also what the satisfaction with a cleaning and what their satisfaction with the shine.   Would be modifying those different vectors. These will allow us in the future to use the model.   To estimate. Okay, can we reduce the time that we spend on the rooms, because it's not important, or can we reduce the time that we spend on the interior or reduce the amount of products that we use for freshness. If those are not important.   So really, to then optimize how do we spend the resources on delivering the the car detailing jobs.   So in the next slide.   You can see a little bit with the faces of the study where Zhiwu Liang Yeah, so as popular as sad as the cart. The planning job company. We are very focused on the consumer satisfaction. So for this particular job.   What we have to do is identify what is the key factors which drive the consumer overall satisfaction and clean and shine satisfaction. So in order to do that we separate or our study design and   Data collection experiments industry step. First, we do the Pilar, which is designed to five different scenario. Okay, using the fire cars.   To set up the different level of each offer factors as a moment. We said, have to all of these five factor previous public described in the to level one is low and not as high.   Then we recruit the 20 consumers to evaluate all of the five cards in a different order. The main objective for this Pilar is check the methodology and track the   If the question we asked consumers consumers understand and provide the correct answer, and also define the proper range of each factor.   So after that, we go to the phase one, which is the extend our design space by seven factors. Okay. Some factors to keep, low, high level as we do the Pilar. Some extent to the low, medium, high because we think is more relevant to the consumer by including the more level in our factor.   And since we got more factor and from the customer design point of view, you will generate more   Experiments runs in our study so totally we have an it runs of the cost setting and each of the panelists. We ask them to   Evaluate still five but using the different order or different combination therefore accepted the custom design. When the consumer need to evaluate   Five out of the 90 I said him. We have to using the balance in company blog design technique and to use 120 customers, each of them evaluate five cars.   So totally this   120 customer data we collect we run the model identify what is the main effect. Okay, and what is the interaction in our model.   Then through that we three hours. Not important factor and go to the face to face to using the funnel identified the six factors and for course adding more level for some factor because we saying that low is not low enough in the faith from phase one study and middle it's not   Really matched to our consumer satisfaction. So we had some level of quality lol some factor level for the middle, high   Inserting currently design space, then   The face to design experiments his argument from the phase one.   Was that we get a different okay setting for the 90 different cars, then asked 120 consumer evaluate five in a different camp one   Through that we can remove non we can identify okay what is, what is the past.   Factor setting which have the optimal solution for the consumer satisfaction and clean and shine satisfaction. So as you can see here   We run the 3D model using our   Six factors setting.   Which each of them has played some role for the consumer satisfaction intense or cleaning as shine satisfaction.   For the overall. Clearly, we can see the cleaning ring and shine window cleaning in interior is the key driver for the overall satisfaction. So if consumers in the ring clean and window shine. Normally, either we all agree, he was satisfied for the   For our car detailing job and also we identified significant interaction.   Exterior clean and intuitive clean these two things combined together has different rate to the overall satisfaction with a clean satisfaction and the shine satisfaction model.   We identified very close, very significantly impact factors for clean   Clearly, all of the clean factor relate to the clean satisfaction and for shine also all of the shine one relate to the shine satisfaction.   But still the different perspective lighter clean his focus on the ring and shine is focused on the window. So from validating, we can have the better setting for all the car.   Relief factor which helpers to divide the new projects which achieved the best consumer satisfaction based on all of the   Factors setting. I think
Phil Kay, JMP Senior Systems Engineer, SAS   People and organizations make expensive mistakes when they fail to explore their data. Decision makers cause untold damage through ignorance of statistical effects when they limit their analysis to simple summary tables. In this presentation you will hear how one charity wasted billions of dollars in this way. You will learn how you can easily avoid these traps by looking at your data from many angles. An example from media reports on "best places to live" will show why you need to look beyond headline results. And how simple visual exploration - interactive maps, trends and bubble plots - gives a richer understanding. All of this will be presented entirely through JMP Public, showcasing the latest capabilities of JMP Live.   In September 2017 the New York Times reported that Craven was the happiest area of the UK. Because this is an area that I know very well, I decided to take a look at the data. What I found was much more interesting than the media reports and was a great illustration of the small sample fallacy.   This story is all about the value of being able to explore data in many different ways. And how you can explore these interactive analyses and source the data through JMP Public. Hence, "see fer yer sen", which translates from the local Yorkshire dialect as "see for yourself".   If you want to find out more about this data exploration, read these two blogs posts: The happy place?  Crisis in Craven? An update on the UK happiness survey    (view in My Videos)     This and more interactive reports used in this presentations can be found here in JMP Public.
Hadley Myers, JMP Systems Engineer, SAS Chris Gotwalt, JMP Director of Statistical Research and Development, SAS   Generating linear models that include random components is essential across many industries, but particularly in the Pharmaceutical and Life Science domains.  The Mixed Model platform in JMP Pro allows such models to be defined and evaluated, yielding the contributions to the total variance of the individual model components, as well as their respective confidence intervals.  Calculating linear combinations of these variance components is straightforward, but the practicalities of the problem (unequal Degrees of Freedom, non-normal distributions, etc.)  prevent the corresponding confidence intervals of these linear combinations from being determined as easily.  Previously, JMP Pro users have needed to turn to other analytic software solutions, such as the “Variance Component Analysis” package in R, to resolve this gap in functionality and fulfill this requirement.  This presentation is to report on the creation of an add-in, available for use with JMP Pro, that uses parametric bootstrapping to obtain the needed confidence limits.  The add-in, Determining Confidence Limits for Linear Combinations of Variance Components in Mixed Models  , will be demonstrated, along with the accompanying details of how the technique was used to overcome the difficulties of this problem, as well as the benefit to users for which these calculations are a necessity. (view in My Videos)  
Monday, March 9, 2020
Laura Castro-Schilo, JMP Research Statistician Developer, SAS   Abstract: Structural Equations Models (SEM) is a new platform in JMP Pro 15 that offers numerous modeling tools. Confirmatory factor analysis, path analysis, measurement error models and latent growth curve models are just some of the possibilities. In this presentation, we provide a general introduction to SEM by describing what it is, the unique features it offers to analysts and researchers, how it is implemented in JMP Pro 15 and how it is applied in a variety of fields, including market and consumer research, engineering, education, health and others. We use an empirical example – that everyone can relate to – to show how the SEM platform is used to explore relations across variables and test competing theories.   Summary: The video below shows how to fit models consistent with each of the "Emotion Theories" in the presentation. Together with the attached slides, users can be guided on how to use the SEM platform. Here are the takeaway points:   We have 3 a-priori theories of how our variables relate to each other We fit models in SEM that map onto each of the theories We look for the most appropriate model by: Examining individual model fit. In this example we used the chi-square, a measure of misfit --we want it to be small with respect to the degrees of freedom (df) and non-significant, but the CFI and RMSEA can be used too and are better with large sample sizes. We also used the normalized residuals heatmap; we want those residuals within +/- 2 units. Comparing fit across models. The AICc weights help us with this task. When the models are nested (i.e., one is entirely contained within the other --in our example, the model for Theory #1 is nested within that for Theory #2), we can take the difference between the chi-squares and the df to obtain a delta-chi-square and delta-df that can be tested for significance with a chi-square distribution. (view in My Videos)  
Simon Stelzig, Head of Product Intelligence, Lohmann   JMP, later JMP Pro was used to guide the development of a novel structural adhesive tape from initial experiments towards an optimized product ready for sale. The basis was a 7 component mixture design created by JMP’s custom design function. Unluckily, almost 40% of the runs could be formulated but not processed. Even with this crippled design predictions of processible optima for changing customer requests were possible using a new response and JMP’s model platform. A necessary augmentation of the DoE using the augment design function continuously increased the number of experiments, enabling fine-tuning of the model and finally the prediction of a functioning prototype tape and product. Switching from JMP to JMP Pro, within a follow-up project based on the original experiments, modelling became drastically more efficient and reliable using its better protection against poor modelling, as encountered not using the Pro version. The increasing number of runs and the capabilities from JMP Pro opened the way from classical DoE analysis towards the use of Machine Learning methods. This way, development speed has been increased even further, almost down to prediction and verification, in order to fulfill customer requests, falling in the vicinity of our formulation. (view in My Videos) Editor's note: The presentation that @shs references at the beginning of his presentation is Using REST API Through HTTP Request and JMP Maps to Understand German Brewery Density (2020-EU-EPO-388) 
Roselinde Kessels, Assistant Professor, University of Antwerp and Maastricht University Robert Mee, William and Sara Clark Professor of Business Analytics, University of Tennessee   Past discrete choice experiments provide clear evidence of primacy and recency effects in the presentation order of the profiles within a choice set, with the first or last profiles in a choice set being selected more often than the other profiles. Existing Bayesian choice design algorithms do not accommodate profile order effects within choice sets. This can produce severely biased part-worth estimates, as we illustrate using a product packaging choice experiment performed for P&G in Mexico. A common practice is to randomize the order of profiles within choice sets for each respondent. While randomizing profile orders for each subject ensures near balance on average across all subjects, the randomizations for many individual subjects can be quite unbalanced with respect to profile order; hence, any tendency to prefer the first or last profiles may result in bias for those subjects. As a consequence, this bias may produce heterogeneity in hierarchical Bayesian estimates for subjects, even when the subjects have identical true preferences. As a design solution, we propose position balanced Bayesian optimal designs that are constrained to achieve sufficient order balance. For the analysis, we recommend including a profile order covariate to account for any order preference in the responses. (view in My Videos)  
Corinne Bergès, Six Sigma Black Belt, NXP Semiconductors Kurt Neugebauer, Analog Design Engineer, NXP Semiconductors Da Dai, Design Automation Engineer, NXP Semiconductors Martin Kunstmann, R&D-SUP-Working student, NXP Semiconductors Alain Beaudet, Product and Test Engineer, NXP Semiconductors   Structured Problem Solving (SPS) is one of the three pillars of NXP Six Sigma system, with Quality Culture and Continuous Improvement, and demonstrates still more NXP Quality system maturity. Some key approaches in NXP SPS are fitting with the DMAIC/DMADV, 8D or 5-Why frameworks. They widely use statistics to change assumptions into evidences, necessary for a real defect root cause elimination: modeling, DOE, multivariate analysis, …Two specific statistical analysis are described. In design for automotive, about simulation of parametric, hard or soft defects, purpose is to implement the best algorithm to reduce number of simulations, without impacting test coverage or failure rate estimation precision: for this, JMP provides interesting options in clustering. NXP experiments will result in an algorithm and in some recommendations for the new IEEE standard on study about defect coverage accounting method. Now, downstream in manufacturing, when it deals with capability index computation, and with normality test, to bypass high sensitivity of these tests for a slight abnormality, a methodology was designed in JMP to quantify shift from normality, by using the Shash distribution and its Kurtosis and Skewness parameters. A script was implemented to automate it on the more than 3000 tests for an automotive product.  (view in My Videos)  
Laura Lancaster, JMP Principal Research Statistician Developer, SAS Jianfeng Ding, JMP Senior Research Statistician Developer, SAS Annie Zangi, JMP Senior Research Statistician Developer, SAS   JMP has several new quality platforms and features – modernized process capability in Distribution, CUSUM Control Chart and Model Driven Multivariate Control Chart – that make quality analysis easier and more effective than ever. The long-standing Distribution platform has been updated for JMP 15 with a more modern and feature-rich process capability report that now matches the capability reports in Process Capability and Control Chart Builder. We will demonstrate how the new process capability features in Distribution make capability analysis easier with an integrated process improvement approach. The CUSUM Control Chart platform was designed to help users detect small shifts in their process over time, such as gradual drift, where Shewhart charts can be less effective. We will demonstrate how to use the CUSUM Control Chart platform and use average run length to assess the chart performance. The Model Driven Multivariate Control Chart (MDMCC) platform, new in JMP 15, was designed for users who monitor large amounts of highly correlated process variables. We will demonstrate how MDMCC can be used in conjunction with the PCA and PLS platforms to monitor multivariate process variation over time, give advanced warnings of process shifts and suggest probable causes of process changes.