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Willingness to pay Estimation by using Mixed Logit Model (Discrete Choice Modelling)

shams14330

Community Member

Joined:

Apr 28, 2015

Hi everyone

i am novice here, i want to know, can i estimate willingness to pay by using mixed logit models? my research case is the discrete choice (mode of transport).

1 REPLY
melinda_thielba

Joined:

May 27, 2014

There is a Choice platform in JMP. It includes a Willingness to Pay analysis.

You can read up on it in the Consumer Research documentation. Go to Help-> Books-> Consumer Research.