Designing Fractional Factorial Design Choice Experiment
Hi, I am using JMP to create my choice profile for the discrete choice experiment. I have two attributes with 3 levels and four attributes with 4 levels. This makes the full factorial design to have 144 possible combinations. However, this one cannot include all options in the survey as it can get tedious for the respondents to answer. For this reason, I want to design my experiment using the fra...