Choice Design for Mode Choice
Hi everyone, I’m relatively new to SAS JMP, and I’m currently trying to design a discrete choice experiment (DCE) for my research. I need to create a set of choice scenarios where respondents choose between four transportation modes: car, motorcycle, bus, and train. Each mode has different attributes and levels, as shown below: 1. Car Travel time: 40, 60, 80 Travel cost: 45,000; 55,000; 75,000 ...