With some tinkering around in Tables and Cos menu I might have figured it out. Image instructions follow:
Start:
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1. Tables / Split
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2. With A, B and C columns selected go to Cols / Utilities / Combine Columns(might want to keep Multiple Response, depending how you use the data)
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3. Delete unnecessary colums A, B, C
4. To go back, select Market column and go to Cols / Utilities / Text To Columns
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5. Tables / Stack
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6. Delete Label column
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-Jarmo