Hi @hartpjb,
Data transformations are used in many disciplines; some transformation are functional (i.e. log transform of concentration when evaluating bioassay data) while others are more for aesthetic/visualization purposes. The latter is the case for LogWorth. As mentioned above, this transformation can make it easier to visualize and interpret truncated p-values. Two model effects may have a p-value show as 0.0000, leading you to think they are equally important; when transformed, though, you may find that one model effect is more important than another.
I can't speak to whether LogWorth is specific to JMP - if you're curious and want a more clear answer then you may consider tuning into our virtual JMP Discovery Conference next week. There is a 'Meet the Experts' session where you can chat with our Development Team, the great minds behind JMP