Many historical methods have been surpassed by superior methods when new theories, techniques, and technology become available. The older methods fade very slowly as we tend to hold on to anything that was successful in the past. Your results are correct, though, if you wish to pursue this approach.
I am not a toxicologist. I am a scientist, though, and a statistician. I would use the GLM as you have and include the population (e.g., Treatment) in the model. For example, let's extend my previous example:
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Set up the model using the Fit Model launch dialog as before and include Treatment.
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The Treatment effect will test an average difference (i.e., a unique intercept) indicating that one curve shifts left or right relative to the other curve. The Treatment * Log Dose effect will test a difference in the effect of Dose indicating a stronger or weaker transition between the asymptotes.
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The regression plot in JMP clearly shows the two curves. The Effect Tests provide statistical evidence to decide about any difference between the curves. I don't see how a transformation will make this comparison more effective.