How to Add Profit Matrix to Neural Net Confusion Matrix
Hi all, I'm using a neural net to predict whether or not a customer will prefer to buy retail items at a markdown or if they are likely to buy full-price (i.e., "bargain buyers" vs. traditional shoppers). I'd like to incoporate the opportunity cost of a false positive (giving discounts to what would otherwise be a full-price shopper) using a profit matrix, but changing values on the matrix in the ...