How to do market research drivers analysis with multiple regression?
Hi! I'm fairly new to JMP and would appreciate any help you could give. I've read tutorials and scoured the JMP community but am still having trouble. I have a set of market research survey data and I want to do a drivers analysis on it. I understand linear regression is the way to do a drivers analysis, i.e. determine which variables have the most effect on a dependent variable. In this case t...