Testing - Sample sizes for a full factorial
Hi,I’d really like some help with sample sizes for a full factorial design for a Marketing campaign I’m involved in - looking at response rate. I want to test 4 things, all have 2 levels, cannot be changed and are categorical. If I were to conduct 4 separate A/B tests the cell volumes would look like this: Control response rate = 0.6% SuccessalphaPowerSidesVolume/cellTotal volume Test 1 (A/...