DOE for Marketing Campaign (vs A/B Testing)
Hello JMP Community, I am a data analyst and trying to use JMP DOE capability to support marketing partners with a marketing campaign. Campaign details are below, and my questions are:Questions: Based on the campaign details, is my understanding of DOE wrong? I am hoping to go beyond simply basic A/B testing and maybe for a campaign like this A/B testing is the way to go while DOE is for more comp...