You can use Cols->Standardize Attributes... to do this.
First, use Cols->Add Multiple Columns... to add all the columns you'll need to hold your transformations.
Then, select all the newly added columns and choose Cols->Standardize Attributes....
In the Standardize Attributes dialog choose Column Properties->Formula in the Standardize Properties section and check the Substitute Column Reference option.
Then click the Edit Formula button. You'll be creating the formula for the first column in the selected columns and JMP will substitute any column references you use in the formula based on the relative position of the columns in the data table.
-Jeff
-Jeff