I do not understand your situation well enough to provide specific advice. There is indeed a platform called "Easy DOE". IMHO, that platform is intended for those who have little to no experience experimenting. It is meant to encourage the use of the methodology (and perhaps market the software). However, there are many nuances the platform does not cover.
In any case, diagnosing the situation is important to selecting the appropriate design. Are you doing explanatory or discovery work? Have you developed hypotheses (e.g., why would factor have or not have an effect on the responses?)? How did you end up with the 4 factors? What are your strategies to handle all of the other factors? Have the measurement systems been studied?...
There is no one "right way" to design experiments, but typically you start your experimentation by screening the many possible factors to develop an appropriate design space. This is most efficiently done by running some fraction of n-dimensional space. Since the studies are short-term in nature (i.e., you don't have time series to expose inherent variation of factor effects), you must exaggerate effects. This is accomplished by setting factor levels bold (extremes of reasonableness) and experimenting over a large number of factors. At the same time, you are trying to create as wide of an inference space as possible, so you similarly exaggerate the effect of noise (factors you are not willing to manage in the future) often with complete or incomplete blocks. Once you have a reasonable and justifiable design space, then you augment that space to estimate a useful model.
We typically build models following Taylor series. That is, we start with first order (accomplished with 2-level factor settings) and augment with higher order (both factorially (interactions) and polynomially (non-linear). The objective isn't to find the most complex model that describes everything, but to find a useful model to assists in predicting future performance. Models with 3rd order interactions or cubic+ non-linear terms are extremely difficult to manage and are often not useful.
Here are some suggested references for introductory experimental design:
Box, George E. P., and Bisgaard, S. (1987) “The Scientific Context of Quality Improvement.” Quality Progress June
Czitrom, Veronica, (1999) “One-Factor-at-a-Time Versus Designed Experiments”, The American Statistician, May, Vol. 53, No. 2
Box, G.E.P., Patrick Liu (1999) “Statistics as a Catalyst to Learning by Scientific Method Part I – An Example”, Journal of Quality Technology, Vol. 31, No. 1, January
Hahn, Gerald (1977) “Some Things Engineers Should Know About Experimental Design”, Journal of Quality Technology, January, Vol. 9, No. 1
Cochran, William “The Philosophy Underlying the Design of Experiments”, John Hopkins University
Montgomery, Douglas, Coleman, D., (1993). “A Systematic Approach to Planning for a Designed Industrial Experiment”, Technometrics, February 1993, Vol. 35, No. 1
"All models are wrong, some are useful" G.E.P. Box