First, as I said before, you don't need to create dummy variables in JMP. It is a statistical analysis and modeling software.
Second, create data columns as I described for the factors (not separate dummy variable columns for each factor level) so that each factor uses one data column and enter the value directly for each row.
Third, create a column (Respondent, for example) and populate it with values that identify the respondent for each row.
Now select Analyze > Fit Model. Select the response column and click Y. Select the factor columns and click Add or use Cross or a macro to add interaction effects to your model. Select the Respondent effect (not the data column), click the red triangle next to Attributes and select Random Effect. That change is all you have to do. You are simply distinguishing the type of effect of Respondent (random) from that of the other factors (fixed).