Volker Kraft is Senior Academic Ambassador for JMP in Europe, fostering and supporting the use of JMP in teaching and research. He holds a Ph.D. in Electrical Engineering (University Bochum, Germany), and used statistical methods extensively in his research in psychoacoustics and speech communication. In later positions at Vodafone and Voxeo he developed a passion for customer advocacy, developing and supporting programmes to foster the effective use of software in business. Drawing on this experience and the success of JMP's Academic Program globally, Volker is charged with enabling teachers, faculty and students in Europe who are interested in JMP to get the most from the software.