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Created:
Jul 9, 2020 03:17 PM
| Last Modified: Oct 27, 2023 11:49 AM
Mastering JMP Marketing Analytics and Consumer Research JMP Pro 02.28.2019.zip
See how to:
Process, visualize, prepare to analysis and interpret results for free-form text
Launch Text Explorer
Identify Terms as the smallest pieces of text, similar to words in a sentence; Phrases as short collections of terms; and Documents as collections of words in a table cell
Use Stemming to combine words that have common roots
Use Regular Expressions to find patterns in words
Evaluate and visualize prevalence or Terms and Tokens (number of words)
Interactively examine and use Word Cloud to visualize text and interactively see full text (Documents) related to specific Terms
Add new variables that summarize responses, for example, opinions collected in a survey
Use JMP Pro Latent Class Analysis to group top Terms into clusters and Discriminant Analysis to show the relationship of Terms to a response
Understand how JMP uses Latent Semantic Analysis and a partial Singular Value Decomposition (SVD) to reduce Terms into a manageable number of dimensions for analysis
Examine the Document Term Matrix (DTM)
See how DTM changes Terms to numeric values that can be used in analysis
Clean up DTM to remove empty cells
Cluster and weight similar Terms and Phrases
Group related Terms into latent groups (Topics) and examine the Terms most and least likely to be associated with each Topic
Use Topic information to build predictive models
Understand and run Association Analysis (Affinity Analysis, Market Basket Analysis, Pattern Recognition)
Understand and specify Support, Confidence and Lift values to identify Association Rules (relationships of Terms)
Examine and interpret Confidence and Consequence for each identified association