When you install JMP and JMP Pro 17.0 via the SAS Software Depot, the license file located within the sid_files folder is not automatically applied.
If you want to have the license file auto-applied during install, place the TXT license file that is located in the sid_files folder in the same folder as the jmp{pro}__1700__mac.dmg file. Then, run the installer.
If you have any questions, contact JMP Technical Support.