Hi @yukko,
Welcome in the Community !
If your factors are variable that can be measured, I would recommend using numerical factors. According to JMP Help about the description and difference between continuous and discrete numeric factors (Factors):
"A continuous factor is a factor that you can conceptually set to any value between the lower and upper limits you supply, given the limitations of your process and measurement system."
"A discrete numeric factor can assume only a discrete number of values. These values have an implied order."
So depending on the possibility to have intermediate values in the range of your numerical factors, you may opt to choose for numeric continuous (no constraints on factors levels choice) or numeric discrete (possibility to choose only certain levels for each factor) factors.
If you first want to evaluate the contribution of each factors to the response with a Custom design, the choice of the factors type may not be very impactful : as you're in a screening phase, you may choose 2 (min and max) to 3 (min, middle, max) levels for each factor, so the design and analysis will be quite similar with these two factors types.
With discrete numeric factors and 3 levels, you may choose an intermediate level that is not the middle level, unlike with continuous factors, and the model will automatically contain quadratic effects. The analysis will be a little different compared to continuous factors, as discrete factors are like ordinal factors (categorical but ordered).
With continuous factors, you can add in the model quadratic effects (and/or centre points) to add a third level in the design for those factors.
Hope this answer will help you,
Victor GUILLER
L'Oréal Data & Analytics
"It is not unusual for a well-designed experiment to analyze itself" (Box, Hunter and Hunter)