Thanks for posting that. It clears up a lot of confusion. Centering is not going to do anything for you in this case since you are not asking to model any higher order effect that involve rating.response.
If you did include interaction with rating.response, you'd see the interactions with that effect are centered by the mean rating:
I'm sure you noticed a high degree of non-normality for that response. Based on the Box-Cox plot, I would recommend a power transform using the value -0.5 (reciprocal of square root). There's also a problem with independence: a very obvious trend in the residuals following the row order (does row order correspond to time order here?). Not sure what is going on there, but that is a big question that ought to be addressed. This residual plot shows the problem with the transform, but you can see it before the transform as well.
If you add a row-order column as an additional effect, you can account for that (still leaves some major questions). However, the row order is literally the only effect that is statistically signficant.
Now, for your second question. You technically have ordinal data for the response. With a 7-point scale, you can sometimes get away with treating as continuous, but there's probably not a good transform you can do. The more technically correct way to analyze that response would be ordinal logistic regression. To do that, make the modeling type for those responses "Ordinal". Fit Model should default to an ordinal logistic regression. You can specify the same model for your fixed effects. This model will output a probability of each rating value.
I saved the scripts I used to the table.
-- Cameron Willden