As other contributors have said, the Animals example is not a split plot. It is not an example for learning how to design a split plot design. And the questions about which factors in this example are hard- or easy-to-change make no sense.
I think it is maybe a bit confusing that it is listed in the JMP help documentation under "Simple Split Plot or Repeated Measures Model." Although I don't think that the documentation actually says anywhere that this is a split plot design. For any issues with the help documentation you can contact JMP Technical Support (support@jmp.com).
If you want to learn about split plot experiments, there are many better resources, some of which have already been mentioned. I would also recommend Optimal Design of Experiments: A Case Study approach by Goos and Jones.
If you want to learn more about mixed models there is also an excellent book from my JMP colleagues.
Alternatively, if you have an actual experiment in mind that includes hard-to-change factors, I suggest that you start a new discussion about how to use Custom Design to create the experiment that you need.
I hope this helps.
Phil