The questions are getting a bit more difficult now, especially without seeing the plots, data, or knowing the context. So others may disagree with my responses.
First, a U-shaped pattern typically would indicate curvature, not unequal variance. If there is curvature present, perhaps adding quadratic terms to the model would resolve the issue.
But to try to answer your questions about unequal variance:
1) Yes, equal variance is still important. It is an assumption for a reason. When any test is performed on a parameter estimate, there is only one estimate of error being used. But if the variance is changing, then the single error estimate that is used is not really accurate. All of the testing could be suspect. Think of it this way: I have data points of 10, 20, 30, and 2000. The average is 515. Is that an adequate representative value of the data? Probably not. Now imagine that those four numbers are the variances at different points across the range of predicted values. The 515 would represent the single error number being used for the testing. It likely would not be appropriate for all of the testing.
2) See answer #1. Equal variance is important. It might be less important when screening, but it will depend on what you are using to do the screening. Statistical testing will be more suspect. Some of the graphical techniques might be more appropriate. However, by not addressing the unequal variance problem you may still be missing some important factors or be misled into thinking some are important when they are not.
3) There are some standard transformations that can be applied, but there is no guarantee that any of them will work. Standard transformations are log, reciprocal, square root, squaring, or exponentiation. You could even use Box-Cox transformation. Another approach is to switch away from standard least squares regression and use a general linear model that will allow you to explicitly model the error term.
4) There are some tests that could be performed to check for equal variances. In my opinion (others may disagree -- and if so, please chime in!), those tests are not worth the effort. If you look at the plots and say that the variance is changing, then I would believe it is.
Remember that statistical tests are a tool for you to make the decision, they do not make the decisions for you.
Dan Obermiller