I am not sure what you mean by 'how the growth rate parameters are calculated.' The parameters are estimated using variety of numerical methods depending on the platform default options or ones that you select. You can find the function of the curves by selecting Help > Books > Predictive and Specialized Modeling > Fit Curve > Statistical Details. For example, here you will find that the parameter called 'growth rate' by JMP is the power applied to ratio of X to the 'inflection point' in the case of the Weibull model:
Here is the function for the 3P model you used:
I feel that I have missed your point, though. If you mean the instantaneous growth rate (change in Y with respect to change in X), then that would be the first derivative of this function with respect to the domain X. Because these functions are non-linear, the real growth rate will not be a constant.
Also, is time your X variable?