From the documentation (< JMP 15):
You can save a Profiler as a Flash file (with reduced functionality) that can be imported into presentations and Web applications. The Save for Adobe Flash Platform (SWF) command is not available for categorical responses. Some platforms create column formulas that are not supported by the Save As Flash options. The Flash Profiler only accepts the following functions: Add, Subtract, Multiply, Divide, Minus, Power, Root, Sqrt, Abs, Floor, Ceiling, Min, Max, Equal, Not Equal, Greater, Less, GreaterorEqual, LessorEqual, Or, And, Not, Exp, Log, Log10, Sine, Cosine, Tangent, SinH, CosH, TanH, ArcSine, ArcCosine, ArcTangent, ArcSineH, ArcCosH, ArcTanH, Squish, If, Match, Choose.
So if that's the case for you, that's why you do not see the option. As of JMP 15 the option is gone from the menu and you probably want to use the interactive html.
/****NeverStopLearning****/