The Total Effect is defined as an index that is directly proportional to the variability in the predicted response for some given variation in the factor or predictor. This index reflects the relative contribution of that factor both alone and in combination with other factors.
So, if I select the first-order model, the Total Effect of height, age, and sex is 0.779, 0.217, and 0.01, respectively. On the other hand, if I select the model with first-order terms and cross terms, the Total Effect of height, age, and sex is 0.712, 0.515, and 0.216, respectively. I would not expect the importance of any one variable to remain the same across different models. The change in an index across models is not important.
The profilers are provided for the exploitation stage of modeling, which follows the selection stage. We might monitor the change in AICc across different models during the selection stage. AICc would not be useful in a prior or subsequent stage. Similarly, the total effect index is useful during exploitation of the selected model, not in a prior stage.
You should not use this feature to select one model over other candidate models. You should use this feature to explore and understand the selected model. So looking at changes in this index across different models using the same factors is not meaningful.
Please see Help > JMP Documentation Library > Profilers > Chapter 3: Profiler. There is an entire section in this chapter devoted to explaining the Assess Variable Importance feature. The end of this chapter includes a section with the statistical details, including those for the calculation of the various importance indices.