Your formula column needs to go into a DIFFERENT column. You need to have the original data available in order to do the calculation. So, create a new column, maybe called Scaled Petal Width, and create the formula just as you have it now.
You can't overwrite the original column of data as that could cause a real conflict. Think of it this way. If you enter the formula in the column of original data, all of the values are divided by 100. But you still have a formula that says to change the entries to be divided by 100, so it should do that again. It would never stop. Further, displaying the original values along with the calculated values provides data integrity.
Now, if you REALLY want to overwrite, you can do so through scripting and is naturally more difficult. You would also not have the formula embedded in the column.
Dan Obermiller