I assume that your factors are defined in the data table using the Numeric data type and the Continuous modeling type. They should also include column properties that agree with your DOE definitions.
You can open the Fit Model dialog by running the Model table script or by selecting Analyze > Fit Model. You can select the factor data columns and then click Macros > Response Surface Methodology. This action will add quadratic terms to model the non-linear response.
I don't think that you can tell just from the data that the response is changing exponentially. You might, though, have prior knowledge that an exponential model is appropriate. If it is, then you will need to define a custom non-linear model and fit it using the Nonlinear platform instead of Fit Least Squares.
Three levels are sufficient to fit a quadratic linear regression model or an exponential model with no more than two parameters per factor or interaction. Other members might have further guidance for you about how you might define the exponential model. JMP Help guides you in the steps to then define the selected model as a column formula.