Hi
I am doing a discrete choice experiment (DCE) on JMP. I am investigating if an individuals favourite colour plays an role when grocery shopping.
I have made the DCE and I have got the responses. See the attached picture.
In the questionnaire, before the DCE, the respondents are asked about their favourite color.
However I dont know how to include the responses on the "favourite colour" into the analysis of the DCE.
All help is appreciated. Thanks.