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suryavelan
suryavelan
Level I

Discrete Choice Experiment help

Aug 12, 2018 06:08 AM (4887 views)

Hi

I am doing a discrete choice experiment (DCE) on JMP. I am investigating if an individuals favourite colour plays an role when grocery shopping. 

I have made the DCE and I have got the responses. See the attached picture.

In the questionnaire, before the DCE, the respondents are asked about their favourite color.  

However I dont know how to include the responses on the "favourite colour" into the analysis of the DCE. 

 

All help is appreciated. Thanks. 

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1 REPLY 1
Phil_Kay
Staff Phil_Kay
Staff

Re: Discrete Choice Experiment help

Aug 13, 2018 05:43 AM (4851 views)  |  Posted in reply to message from suryavelan 08-12-2018

This example on chocolate choice should be relevant. Here "chocolate preference" is added as a subject model effect.

 

I think you would want to add "favourite color" as a subject effect.

 

The pizza example in the help documentation and sample data should also help.

 

From your .png it looks like you are missing a subject ID column - I thought it was "respondent" but respondent #1 has 36 rows and lots of different favourite colours so that doesn't make sense.

 

 

 

 

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