You can use Lag() function here.
Names Default To Here(1);
dt = New Table("Untitled 6",
Add Rows(6),
New Column("SerialNumber", Character, "Nominal", Set Values({"30_A0_0", "", "", "30_A0_01", "", ""}))
);
dt << New Column("ChipID", Character, Nominal, Formula(If(Is Missing(:SerialNumber), Lag(:ChipID), :SerialNumber)));
-Jarmo