We have multiple topics going in this discussion. I will try to answer them in a coherent way.
Orthogonal Array
No, you were right. The Taguchi designs use an 'orthognal array' for the inner and for outer arrays of the design. These are often fractional factorial designs but they can also be P-B designs. They are generally limited to two levels. Taguchi are not used for screening, per se. The Taguchi method of experimentation is not sequential. It simultaneously screens by spanning the design space with two-level combinations and optimizes by 'pick the winner' based on a S/N ratio derived from the mean and standard deviation of the observed response (not modeling). Your previous explanations never made me think of Taguchi.
The P-B designs produce orthogonal factor columns for the experiment and, therefore, the estimates of the main effects are also orthogonal. The higher-order terms are not necessarily orthogonal, though.
There is a new design method that is also called 'orthogonal arrays.' These designs generally perform better than 'regular fractional factorial' designs in the absence of many two-factor interactions.
So the confusion comes from the different uses of the same term in different contexts.
I think that you could use the P-B L27 design for screening if the screening assumptions are valid in your case. P-B designs handle interaction effects (i.e., better chance of estimation) than the regular fractional factorial designs. I would not use the newer OA, though, if you suspect active interaction effects.
Add Interaction Terms
There is no "Interaction command button" in the Fit Model dialog.
You definitely have the choice of all the terms in the model using the Fit Model dialog. See Help > Books > Fitting Linear Models.
You cannot add terms for interaction effects before clicking Make Table in the Screening Design platform. These designs assume main effects only.
Construct a Main Effects Screening Design
The second option produces the newer OA designs, not the P-B designs. (The P-B designs are available along with the regular fractional factorial designs using the first option.)
Change DSD Factor Levels
Yes, you can change the factor levels after you make the DSD. These changes will compromise the performance and benefits of using a DSD, though. The DSD is a special case of the an alias optimal custom design. It is based on a defined structure composed of a fold-over pair of runs for each factor in which the given factor is set to the middle value and the other factors are set to either their low or high value. Center points are also added. The claims for a DSD are based on this structure. Changing factor levels after the design is constructed will destroy this structure so you should not expect the resulting modified design to be a DSD or perform like a DSD. It isn't a DSD anymore.
But changing the levels is perfectly legal and the resulting design will likely support some analysis and modeling but not in the same way or to the same extent as the original DSD. This is not the intention of the DSD method. The DSD is rigid. It does not handle every case in which screening is warranted and valid. (Hard to change factors, for example.) Have you read Brad's blog posts about the proper and improper use of DSD?
Adding Terms for Screening Designs
The JMP interface for the design of experiments is divided across many platforms that are specialized for a given method of design. You selected the Screening Design platform. It implements the regular fractional factorial method of Box and the irregular fractional factorial method of P-B. Neither of these methods address interaction effects directly with terms in the model. The regular fractional factorial design method allows you to change the generating words in order to change the aliasing of the model estimation columns by changing the factor design columns. You can't change the aliasing in the P-B design. You also selected the DSD platform. This method is even more restrictive. You can add two-level blocking and additional runs above the minimum number but that is all. In return, the unchanged DSD will allow you to estimate the main effects for up to about half of the factors in your design (effect sparsity) and some interaction and quadratic effects (assuming effect heredity).
So you are correct that the Screening Design and Definitive Screening Design platforms do not allow you to add terms to the model because that action is not part of the methods on which they are based. Those methods are design-oriented. Your idea of starting with the potentially active effects is the opposite: model-oriented design. That way is custom design.
Why don't you use custom design?
We offer two JMP training courses that you might find helpful. The first course is our introduction to DOE and it is based entirely on custom design: Custom Design of Experiments. The other course is devoted to the special situation of screening: Modern Screening Designs. (Note that the second course is advanced and assumes that you have attended a class for the first course.)
Of course the JMP guide for design of experiments is also very helpful (Help > Books).