Communication Style in Political Campaigns: Promoting a Personal Connection with an Audience - (2023-US-PO-1513)
Robert Magee, Associate Professor of Integrated Marketing Communication, The University of MIssissippi (Ole Miss)
Do some political candidates use first-person (I, we) or second-person pronouns (you, you all) more often in their campaign tweets?In this course exercise, students learn how to test distributions (analyze, distribution, test probabilities) using a grouping variable (BY). The data set ...