For five or 10 minutes I surfed through the jmp.com website, looking for any place where I could find a definition for what JMP stands for, and I couldn't find one. In most written copy, a phrase is written out and then in parentheses its abbreviation is listed. [e.g., Analysis of Variance (ANOVA).] I didn't see that anywhere. I still don't know what JMP stands for. I'd like to know, but I don't.
Somewhere on the landing page, most likely the front page, explicitly state what JMP stands for, and what the expansion of its acronym is. You might also consider putting it prominently on an "about us" page.
It's educational.