Hi:
Perhaps one solution might fit your needs.
JMP scripts can be configured to "Auto-Submit", that is, execute instead of open in a script editor when double-clicked or opened from the OS.
"//!"
(double backslash, exclamation point) on the very first line of the script will cause it to run rather than open. Then as your script above, in Perl, Python, R, VBscript, etc. one can simply open the file rather than explicitly first opening JMP via OLE. See Chapter 3 of the JMP Scripting Guide. See also the JMP Automation help file. I am not sure what you might be referring to of doing the same thing via an .EXE file. Do you want a compiled program to call/execute your JMP script?
Best regards,
-Matt