Maybe try looking under the Relative Potencies outline bar, which should be below the graph under the Parallel Fit Parameter Estimates. The relative potencies are calculated and the standard error is included. (at least it is in JMP15).
It may be that there isn't conventional method of calculating the confidence interval, so the JMP developers only included the standard error? In that case, if you happen to have JMP Pro, you can bootstrap the relative potency and use the bootstrap confidence limits.
JMP Systems Engineer, Health and Life Sciences (Pharma)