Good suggestion. I'm not sure what makes an "expert"? Admittedly, I prefer a practical and graphical approach to analysis vs. quantitative analysis as these are easier to "show the results" to non-statisticians (engineers, scientists and managers), which is whom I deal with most of the time. Last time I used the acronym REML to a non-statistician, they had quite the quizzical look on their face. BTW, last time I checked, Minitab does not use REML, but I could be wrong.
I recommend you read :
Daniel, Cuthbert (1976) “Applications of Statistics to Industrial Experiments” Wiley (ISBN 0-471-19469-7)
Box, G.E.P., Stephen Jones (1992), “Split-plot designs for robust product experimentation”, Journal of Applied Statistics, Vol. 19, No. 1
Jones, Bradley, Christopher J. Nachtsheim (2009) “Split-Plot Designs: What, Why, and How”, Journal of Quality Technology, Vol. 41, No. 4, pp. 340-361
Bisgaard, Søren, (2000), “The Design and Analysis of 2 k-p X 2 q-r Split Plot Experiments”, Journal of Quality Technology, Vol. 32, No. 1, January
Bisgaard, Søren, Murat Kulahei, (2001), “Robust Product Design: Saving Trials with Split-Plot Confounding”, Quality Engineering, 13(3), 525-530
"All models are wrong, some are useful" G.E.P. Box