Hi @cbaril,
Some elements to answer your questions :
Since you're using a fractional factorial design with 4 factors and 8 experiments, that means you can estimate 8 terms : the intercept, the 4 main effects (of each factors), and 3 two-factors interactions.
You have at least two choices here to keep the same number of experiments (but you'll still not be able to estimate all 2FIs with the number of experiments you fixed (8)):
- Either you build a fractional factorial design the "traditional way" or the domain-expertise oriented way (like you did), so you can choose which 3 two-factors interactions can be estimated, but the rest of the interactions can't be estimated, because of the aliases (correlations) between these interactions. You won't have enough experiments/degree of freedom to test and estimate the remaining 2FIs. So you end up with a model able to estimate main effects X1, X2, X3, X4, and 2FIs X1*X2, X1*X3 and X1*X4. If two 2FIs are aliased (like X1*X3 and X2*X4), that means these two 2FIs can't be estimated separately, "isolated", so as you mention, you won't be able to differentiate if a change in the response comes from X1*X3 or from X2*X4. The analysis will by default imply that the changes comes from X1*X3 as this term was entered in your model.
- Or you build a fractional factorial design by setting the estimability of main effect as "Necessary" and all the 2FIs as "If Possible" or you directly enter all 2FIs in the model terms from "Fit Model" and use Stepwise regression or similar methods, so that you can test among all possible 2FIs which are the "most significant ones" to enter the model.
Last option (if possible), you can also augment the number of experiments to be able to estimate each main effects and 2FIs separately (3 more runs). For this, the minimum required number of runs would be 11 to estimate the terms you need : 1 intercept, 4 main effects, and 6 two-factors interactions.
Hope this answer will help you,
Victor GUILLER
L'Oréal Data & Analytics
"It is not unusual for a well-designed experiment to analyze itself" (Box, Hunter and Hunter)