Good afternoon,
I have made a discrete choice model, however I need to calculate the utilities of each combination outside the software. For this I use the estimates given by the software, but the estimates for the high attributes, reference attributes, do not appear in it. I have tried with the value of 0 for this estimate but the utility is not the same as those calculated by the software.
Does anyone know what formula JMP uses to calculate these utilities? What estimate value does JMP use for the reference attributes?