Developing a new product depends heavily on consumer research. This research gathers feedback on prototypes and captures consumer preferences and behaviors through surveys and experimental designs (e.g., ratings, choices). The resulting data informs decisions about product features, pricing, and which consumer segments to target.  See how to create experiments that support product design and analyze the results to identify product features.

This webinar covers: analyzing categorical data, deploying factor analysis and creating and analyzing Choice Designs

Suggested Prerequisites:

• Basic understanding of experiment design
• Exposure to consumer surveys