Academic Webinar – Teaching Consumer Research Methods: Conjoint, Discrete Choice, and MaxDiff

REGISTER HERE: https://www.jmp.com/en_us/events/live-webinars/academic/teaching-consumer-research-methods-06nov2024...

Consumer researchers use specialized quantitative methods for understanding consumer preferences and behaviors. In an increasingly data-driven world, students in business and marketing are likely to encounter – or even apply – such methods at some point in their careers. This webinar will review JMP tools and tips for teaching several consumer research methods: conjoint analysis, discrete choice, and MaxDiff. Topics will include:

• Performing ratings-based conjoint analysis
• Constructing and analyzing MaxDiff experiments
• Constructing and analyzing discrete choice experiments
• Relevant teaching tips and resources from the JMP Academic team