In this JMP On Air Earth Day presentation, Linda Kelly talks about how her nonprofit organization, Carbonfund.org, is leading the fight against climate change. Learn how easy and affordable it is for any individual or business to reduce and offset their climate impact. In the first part of the talk, Linda outlines how individuals can reduce their carbon emission footprint by employing some pretty simple changes. For businesses, Carbonfund.org provides emission estimations and carbon footprint assessments. Once a footprint is identified, Carbonfund.org helps organizations offset their impact by directing them toward 3rd party solutions, specifically qualified to address issues of energy efficiency, land conservation, and renewable energy like wind farms, solar arrays and more.