Esse quam videri – “To be, rather than to seem.”
Xan Gregg, director of JMP R&D and creator of JMP Graph Builder, can relate with the Latin phrase (and North Carolina state motto): “Seeming and being are not always the same thing.” Though data visualization is often our most efficient tool for understanding information, Xan says, it’s far from perfect. Collected data is an imperfect representation of the underlying information. A graph is an imperfect representation of the data. Our understanding is an imperfect representation of the graph. But, maybe it’s not as hopeless as it seems. In this talk, Xan explains how understanding visual perception can help us make more effective data visualizations and shows you how JMP Graph Builder can improve the presentation of your data to tell a clearer story.
