The Hierarchical Bayes option in the JMP Choice platform allows you to calculate HB models for Choice modeling. Trace plots are an important step for making sure the posterior means and variances have converged.
If you've selected the HB model, the Save Bayes Chain option from the Red Triangle Menu creates a data table with the iterations for the posterior means and variances. Once you have that data table, selecting the Trace Plot Add-In will create a Graph Builder platform with a Column switcher that will allow you to view trace plots for the part-worth posterior means and variances.
