Addin for accessing data sets used in Modern Marketing Research by Feinberg, Kinnear and Taylor
Sep 9, 2015 12:21 PM
Modern Marketing Research Data Sets.jmpaddin
Modern Marketing Research: Concepts, Methods and Cases is a popular marketing research textbook written by three professors at the Ross School of Business, University of Michigan.This JMP add-in provides access to the data sets used in the statistical analysis and modeling part of the book, along with links to download the MDS add-in and other resources for learning and using JMP. JMP scripts are saved to some of the tables.