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Addin for accessing data sets used in Modern Marketing Research by Feinberg, Kinnear and Taylor

Modern Marketing Research: Concepts, Methods and Cases is a popular marketing research textbook written by three professors at the Ross School of Business, University of Michigan.This JMP add-in provides access to the data sets used in the statistical analysis and modeling part of the book, along with links to download the MDS add-in and other resources for learning and using JMP.  JMP scripts are saved to some of the tables.