Customer retention is a challenge in the ultracompetitive mobile phone industry. A mobile phone company is studying factors related to customer churn, a term used for customers who have moved to another service provider.
The company would like to build a model to predict which customers are most likely to move their service to a competitor. This knowledge will be used to identify customers for targeted interventions, with the ultimate goal of reducing churn.
From Building Better Models with JMP® Pro, Chapter 7, SAS Press (2015). Grayson, Gardner and Stephens. Used with permission.