Ah, now I see what is going on. I did not know that you created your own coded columns, because you don't need to do that. But since you did, here is what is happening.
By default whenever you use Fit Model, JMP will automatically center higher order terms of a polynomial. So, before multiplying two terms together to make an interaction, it will center those factors by their mean. The mean of your EtOH column is -0.1. The mean of the n-PrOH column is 0.1. Since you are crossing them, JMP centers them first by subtracting those values. The primary reason for doing this is to reduce multicollinearity between model terms that is caused by scale differences. This is a good thing and why the coding property is usually turned on automatically for designed experiments. This will only occur in the parameter estimates table because that is the only table that is affected by this coding.
To remove the centering option (which I do NOT recommend, but for learning purposes only), when you choose Fit Model, specify the model and then go to the red triangle at the top and uncheck "Center Polynomials". This will turn the feature off and you will get a report that looks like you expect.
I should point out that for this situation there is no difference because you are already analyzing factors that are on a -1 to +1 scale. The means being slightly different than 0 does not impact anything, especially since they are in opposite directions (one negative, the other positive). To see the typical impact, use the data in the original units (without a coding property) and turn off the center polynomials. That will be a much larger difference.
Now for more fun, with the centering turned off on the originally scaled variables, right-click the parameter estimates table and choose Columns > VIF. This will add the variance inflation factors to the table. You would like to see values near 1. Anything larger is indicating how much the variance on the parameter estimates has been increased due to multicollinearity. Now use your coded table and do the same analysis on the original units. Now add the VIFs to that parameter estimates table. You should see values that are all closer to 1. This is what the coding (or even just polynomial centering) is giving you -- smaller variances on your parameter estimates.
Dan Obermiller