Hi @RO1,
You can find an explanation about the terms of the Logistic 5P function here : Statistical Details for Fit Curve Models

The letters may be different, but the equation is the same. When expanding the expression from JMP Help, theta3 would be related to the term a.b in the equation, so it would be related to growth rate and location.
You can also find explanations about the terms in this equation here : Brendan Bioanalytics : 5PL Curve Fitting
Help Online - Origin Help - Logistic5
Hope this answer may help you,
Victor GUILLER
"It is not unusual for a well-designed experiment to analyze itself" (Box, Hunter and Hunter)