Hi @JaromW,
Welcome in the Community !
Bayesian Optimization is currently a JMP Pro platform. If you want to learn more about Bayesian Optimization in JMP Pro, I can recommend these ressources:
You can also get a quick understanding of Bayesian Optimization with this video: Basics of Bayesian Optimization (Youtube video).
To get the most of Bayesian Optimization (being able to optimize with very few iterations your product/system), a good starting dataset (with high quality information) is needed to get started. Most people start with historical data, but if you have no prior data, I would recommend starting with DoE, either using small screening designs if you have many factors (to filter out important and active factors for the BO iterations), or using small space filling designs (like Latin Hypercube) if you have few factors to get a representative and high quality starting dataset.
DoE and BO are complementary, and as pointed out by @Byron_JMP, there are also many possibilities in the DoE landscape to learn sequentially with small sized designs.
Hope this answer will help you,
Victor GUILLER
"It is not unusual for a well-designed experiment to analyze itself" (Box, Hunter and Hunter)