Do you have unstructured text data? Would you like to understand how to use JMP Text Explorer to aid your analysis? Are you intrigued by the possibility of modeling some kind of outcome variable (like an online star rating) using text as the basis for the inputs? JMP Text Explorer is a powerful, hands-on tool that can be used to gain insights from unstructured text data. In this short presentation, we will introduce you to the basics of using the platform. We will cover everything from the initial data curation and analysis steps all the way through more advanced modeling techniques. This session will be highly interactive, with the speakers asking for audience input on curation decisions. Along the way, a few principles will be shared to help approach real-world questions.